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	<title>Comments on: The Christian and Consumerism</title>
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		<title>By: Lee</title>
		<link>http://anthonyorzo.com/2009/07/26/the-christian-and-consumerism/#comment-79</link>
		<dc:creator><![CDATA[Lee]]></dc:creator>
		<pubDate>Wed, 12 Aug 2009 17:50:43 +0000</pubDate>
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		<description><![CDATA[As a sales and marketing guru this hits pretty close to home.  I recently read a book titled, &quot;Obsessive Branding disorder&quot; (and there are others like it, &quot;Buy-o-logy&quot;, &quot;Buying In&quot; etc).  In this book it talked about this very thing.  It asked the question, &quot;Since branding is such a vital part of consumerism, does it not also apply to religious establishments?&quot;

Making a long conversation very short, I simply argue that it does.  It applies more often these days than ever before.  In the early church, there was a thing such as branding except they didn&#039;t call it that nor did they apply it as we do today.  Their form of branding was applied to the Gospel and to this man named Jesus.  The were consumed with Him and his teachings, not the workings of the world.

Now, one might argue that they lived a much simpler life than we do today.  While it may seem like it was a much simpler time, that is only coming from our information age perspective.  They dealt with much less information flow than we have now, but they all still dealt with sin.  

Our sin today plays out in a much different way than the early church, but it is not to say they didn&#039;t have anything distracting them from being focused on God.

So, what I&#039;m saying is that we allow ourselves to be distracted by the consumerism thing of this day or the sin of this day and don&#039;t allow ourselves to be focused on God.  We should have a yearning for Him, not for a means to be satisfied by a new pair of reeboks.]]></description>
		<content:encoded><![CDATA[<p>As a sales and marketing guru this hits pretty close to home.  I recently read a book titled, &#8220;Obsessive Branding disorder&#8221; (and there are others like it, &#8220;Buy-o-logy&#8221;, &#8220;Buying In&#8221; etc).  In this book it talked about this very thing.  It asked the question, &#8220;Since branding is such a vital part of consumerism, does it not also apply to religious establishments?&#8221;</p>
<p>Making a long conversation very short, I simply argue that it does.  It applies more often these days than ever before.  In the early church, there was a thing such as branding except they didn&#8217;t call it that nor did they apply it as we do today.  Their form of branding was applied to the Gospel and to this man named Jesus.  The were consumed with Him and his teachings, not the workings of the world.</p>
<p>Now, one might argue that they lived a much simpler life than we do today.  While it may seem like it was a much simpler time, that is only coming from our information age perspective.  They dealt with much less information flow than we have now, but they all still dealt with sin.  </p>
<p>Our sin today plays out in a much different way than the early church, but it is not to say they didn&#8217;t have anything distracting them from being focused on God.</p>
<p>So, what I&#8217;m saying is that we allow ourselves to be distracted by the consumerism thing of this day or the sin of this day and don&#8217;t allow ourselves to be focused on God.  We should have a yearning for Him, not for a means to be satisfied by a new pair of reeboks.</p>
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